You can’t build a house without a roof, the structure isn’t complete without it. Roofs protect your house from harsh weather and other elements, which means the absence of a roof is equivalent to an unsafe home.
In the same sense, a business in 2019 is incomplete without a website. It protects your business from going south and helps you find new clients for revenue.
A website is where your customers and potential clients find more about your business. In this age, it’s where your reputation lies.
We’re going to teach you 6 things you have to take note of for your roofing business.
Unique and appealing
Make your website stand out from the others. First-impressions are more crucial than ever, your audience will decide on whether to avail your business or not through your website’s appearance.
What’s more, your web design plays an important factor as well. It affects user experience, and if they don’t find to their liking, their site engagement stops. In fact, 38% of website visitors hit the close button immediately if they find it unappealing.
Here’s a pro tip: Don’t use cookie-cutter sites.
Why would you want to use a website template that other 1,500 something businesses use? That’s market suicide right there.
While there’s nothing wrong with using these templates, it fails to show off your unique branding and style. Dumping you with the rest of the naive marketers.
Generic-looking websites are a no-go for 2010. Showcase your key selling propositions to your audience for them to stay.
Your website should be easy to navigate. As soon as your reader is on the site, they’re going look for the info that they came for. If they’re unable to find it, they won’t stick around for so long.
Navigation is self-explanatory, your website should give them a user-friendly experience. Organize your headings accordingly, so your audience knows where to look for what.
After making navigation easy for your audience, guide them on where they should go next. This could either mean helping them scroll the page down for more information or leading them to another page.
This is crucial for your conversion rates. For example, if your readers check out the service page, and you have no indication of what they should do next to avail your services or where to ask for a quote, it’ll disinterest them.
Spoon-feed your clients with information as they won’t be keen enough to poke for more info. A good website can direct visitors from readers to customers.
More and more people are using mobile phones for search queries. In other words, they’re looking at your website on their phones rather than on PC.
Matching the website for mobile phone users help you rake in sales. Having a responsive site enables you to adapt to the user’s smartphone without compensating your website’s design.
It creates a user-friendly experience for them and makes your site look more appealing on the phone. Also, it keeps your potential clients engaged in your roofing business, which leads to conversion.
Having an appealing website is half the job, keeping visitor engagement is the other half. Use interactive elements to your website to make your audience interested.
In 2019, people are gravitating towards videos and moving animation. Using that data to your advantage gives you a win in marketing. Of course, interactive elements don’t just stop there, you could add quizzes, quote estimate calculators, and slideshows.
This lets people stay on your site longer, sending Google good signals from your site, helping your overall ranking.
Show off your projects
You run a roofing business, people want to see the results you can give them. Show them quality roofing, and you’ll get lifelong customers.
The best way you can show off your company’s mad skills is by posting before and after pictures on the website. Use creativity to make it more engaging for your audience.
Create Your Website Today
Our team understands the importance of having a responsive website that adds value to your visitors. Work with experienced professionals to rank your website on the top page of search engines.
Schedule a strategy session with us. We help you align your goals, and formulate an effective plan to achieve your business objectives.
We want to partner with you, so you can outshine your competitors with high conversion rates online. Grow your roofing company with digital marketing experts, and start earning profits!
Give us a call for more information.