As someone who’s in a niche business industry, specifically in lawn care – you’re reliant on attaining new prospects who want to use your services. If your webpage isn’t generating as much traffic as you want to, that also means that you’re missing out on potential prospects.
If you specialize in providing garden care services, then it’s fair to say that website design isn’t your forte, but that’s completely okay. However, that’s not the case for us. That’s why we’ve put together this page of tips and suggestions that you might find useful.
Hopefully, upon reading this, it can help you further improve your website to enable you to make new leads and gain more prospects, elevating your garden and lawn care business to the top.
Why is Web Design Essential to Your Garden Care Business?
Up to now, you can easily rely on word of mouth, recommendations, or newspaper ads to spread the word about your business to gain new prospects.
Those were effective marketing and advertisement back in the day, but not anymore. Since the takeover of the internet, marketing, and advertising strategies have become more and more complicated and advanced.
Technological advancements have made everything convenient. From shopping to obtaining different kinds of services that people need and want. If people can find it on the internet, then they won’t have to go through the trouble of going themselves.
That’s why it’s very important to have your own website, but not just that, it’s also important that it’s designed properly. Having a website that’s carefully designed can increase the likelihood of you getting more prospects.
Helpful Web Design Tips That Can Help You in Creating Your Website
If you wish to improve your website or start creating one from scratch, you can use, if not all of these tips to help you create a better website.
Being Mobile Friendly
More and more individuals have their hands on a smartphone and are utilizing it to access the internet instead of desktops. Because of that sudden influx of mobile users, websites are now designed to be more mobile-friendly.
Websites that aren’t mobile-friendly will immediately deter any visitors from coming back to the site which can lose your prospects and customers. One thing that you can do in designing your website is to make it mobile-friendly.
Less Clutter and Simple Navigation
Take a quick look at your lawn care website and evaluate it yourself. How user-friendly is it? If you find it hard to navigate as a website owner, it’ll be much worse for new visitors. Make information as accessible as possible from your location, pricing, contact information, and services.
If your visitor needs to go through hoops to access information, then that is bad website design. It’s best that you rethink your website design while still in the early stages and make it so that visitors have an easier time navigating your website.
Add Photos of Your Services and Locations Serviced
Having content on your website is essential, but if you only have textual content, then some people may find it boring. Diversify it a bit and add images of gardens that you’ve serviced, as well as your equipment.
Images if done right can be great web design. It also has the potential to create trust with your visitors and potential prospects as it adds credibility to your business. You can even add images of your staff that are having a great time working.
Make It Easy For Customers and Visitors to Contact You
One way of converting any potential customers or visitors is to have your contact information easily accessible on your front page. You can add your landline, telephone, email address, and location –all are essential information so people will know where and how to reach you.
Having a website means more leads, and people are on your website because they like convenience. Make it one step easier for them and make contact information as accessible as possible. This makes calling you for an appointment easier, as well as get their concerned answered immediately.
Have Relevant Content on Your Web Page
Consider writing a weekly blog so your loyal customers and new visitors alike have content to read on. It helps keep them engaged, as well as coming back for more content. It can be any content as long as it’s related to lawn and garden care.
If you don’t have any content up your website, visitors may think that you’re not taking your website carefully, and worse, your business.
Work with Us Today!
If you’re looking for an optimized lawn care website for your business, contact us to work with professionals today! We’re a team of highly experienced web designers specialized to make your website have higher conversion rates.
Schedule a free consultation call with our specialized experts now!