3 Reasons Why You Absolutely Need SEO for Your Construction or Home Service Company
SEO for your construction or home service company is a must to grow your business
You have heard of SEO, search engine optimization, and might have wondered if you need SEO for your construction or home service company. Before we dig in the top 3 reasons why you need SEO for your construction or home service company let’s make sure you understand what search engine optimization really is. It’s the practice of increasing the number of quality visitors to your optimized website by showing up in top rankings of search engines like Google, Bing, or Yahoo.
Research shows that websites on the first page of Google receive almost 95% of clicks, and studies show that results that appear higher up the page receive an increased click through rate (CTR), and more traffic. You have heard the saying “If you want to hide a dead body put it on page 2 of Google”.
Now that we are clear on what SEO is, here are the top 3 reasons you really need it.
1. SEO gets your contractor website found
You spent all this money on designing an amazing website for your construction or home service company, but what is the point if no one will see it? SEO helps people find your website 24/7 and if you have a converting website this will increase your leads and sales.
SEO is an important part to your leads buying cycle. Creating a website alone will not get you found online and create more business for your construction or home service company, so you need organic SEO to increase your ranking and chances.
2. SEO for your construction or home service company builds trust and credibility
SEO allows your website and brand to show up at the top of searches. By nature, we are wired to believe that because you showed up higher your construction or home service company must be important or the best.
So, when someone “Googles” information related to your industry, will you come up in the searches and increase your credibility?
A well-designed website for your construction or home service company that converts provides valuable information for leads to find you online. This process is a part of organic SEO for your construction company.
3. SEO for your construction or home service company attracts traffic and warm leads to your website
A WebVisible/Nielsen study in 2008 found that 86% of consumers use the Internet to find local businesses from which to buy offline. What does this mean for your construction or home service company?
SEO and online marketing isn’t only for companies with ecommerce who sell online, but it also converts for businesses who sell offline and in stores. It attracts warms leads who are looking for a specific service on your website.
You need SEO for your construction or home service company in order to grow your business. You cannot run a business in the digital age without online marketing and SEO is a big part of it. If you have a website and expect it to be found on its own it will not happen. Also, if you want to outrank and beat the competition you need SEO for your construction or home service company.