April 21, 2020 0 Comments

How To Increase Referral Traffic And Get More Leads

Web marketers have different goals in mind, but if there’s one common denominator, it’s to increase traffic to their site. While it’s true that the internet provides us with numerous methods on how marketers can generate more traffic to their website, it may not fit for some marketers.

We have search engine optimization, but SEO eats up your time. Pay Per Click Advertising needs you to shell out a huge amount of cash. Ranking your blog post on Google among millions of others is difficult, and social media marketing always had trouble with validating ROI.

Most of the time, web marketers overlook referral traffic as a method of drive traffic to their website for higher search results. Today, we’re going to talk about what’s referral traffic and how you can maximize this method.

Referral Traffic, What Is It Exactly?

People that visit your website that originally came from other sites other than on Google or search engines are called referral traffic.

Referral traffic is also when someone clicks a link on a site or social network and directed to another website or tracking software.

5 Ways You Can Generate More Referral Traffic

Online Directories3d Files and folders in laptop

Taking advantage of online directories can get you referral traffic. However, listing your site to every online directory out there isn’t a smart strategy. You’ll be wasting your resources if you do so. Make a shortlist of all the online directory that’s relevant to your website as they’re your traffic sources.

As soon as you’ve submitted your site the most relevant local directories of your area and niche, find more directories that drive more website traffic. You can find the best referral traffic sources by simply searching on Google.

The top online directories you can find on the result page generates the most traffic. The strategy here is to list your website on these popular directories, so your website can produce quality traffic. What’s more, it delivers SEO juice as well.

Review Websites

Review websites are also an effective way to generate referral traffic. Getting your site featured on these websites is a smart move because the visitors are already looking for your service, and just comparing your business to other services.

Guest Blog Posts

blog cubes on red wooden backgroundGuest blog posts give you a lot of opportunities to have referral traffic to your website. These are commonly identified as external links, author links, and CTAs (call-to-actions).

It’s a big help to have your website featured on a well-known website as you’ll have quality referral traffic to your website.

Exert efforts on websites that are known by the people like the leaders in your niche where you can post a guest blog.

Social Media

Maximize referral traffic by using the leverage of social media. It’s a great way to increase brand awareness to your prospects, social media platforms like Facebook, Twitter, LinkedIn, and Instagram boosts traffic.

Presently, being active on social media isn’t just being part of the trend. It’s a smart way to have more traffic, leads, and sales into the business.

When you post something on social media platforms, it gives you an opportunity to get direct traffic to your website. As a plus, it helps your page show up on the first page of Google, which helps with SEO.

Blog Commenting

girl holding a smartphone while writing and reading comments

A lot of web marketers question the impact of blog commenting on SEO. Well, surprise, surprise. It helps with your website’s SEO AND produces referral traffic as well.

One of the biggest influencer in the industry, Neil Patel, states that one of his posts have over 200 comments and have given approximately 4,000 traffic juice to the site. Comments on blogs help, but just ensure you’re not spamming the interweb.

Here are three things you need to be wary of:

Comments should add value

It should add value to the post, no reader wants to see a comment from someone who complains or brags on the comment section. Also, make sure it’s not in the promotional nature, readers don’t like that.

Comment links

Look for blogs that enable links in the comment box. In the first place, you’re after adding traffic to your website, so blog posts that allow comments are your target.

Top of the comments

Ideally, your comment should be the first one on the section box. If it’s the first comment, then the higher chances you have of generating more traffic to your website.

Work With Us

If you’re looking for a way to increase referral traffic to increase your revenue this year, we’re the right people to help you.

We’re a team of experienced marketers driven to drive traffic to your website. Are you interested in learn what we can do to help your business? Schedule a call for a free consultation appointment!

June 11, 2019 0 Comments

What is roofing SEO and how can it help your business?

Roofing SEO to increase leads for your roofing business

What is roofing SEO and how can it help your business?

SEO for your roofing business will help grow more profitable and impact your bottom line. Roofing companies who embrace roofing SEO experience business growth with more roofing leads.

A well planned complete digital marketing campaign along with SEO will create a flow of leads for your roofing business that you might have not otherwise have.

Having a roofing website is one thing, but if no one can find it, it’s pointless; this is why you need SEO.

So, what is SEO roofing?

SEO stands for Search Engine Optimization, is the process of boosting your roofing website through organic search results. The increase of traffic with a well designed for conversion roofing website will help you receive more leads that are more qualified.

Organic SEO is a more natural way for your roofing website to rank in the search engines.

How are leads more qualified for my business with roofing SEO?

SEO for your roofing business will bring your roofing website to the top of the search engines so that when a potential lead searches for a roofing company they will find you. These leads are already searching for your roofing services, now all you need do is close them.

When your roofing website is optimized to converted and SEO friendly, it will show up to the top searches for your roofing services. 80% of internet users don’t look past the first page of results. What does it mean for your roofing business?

Well, if your roofing website doesn’t show of on the 1st page of search engines like Google, your chances of acquire online leads are very slim. Also, showing up at the top of search engines makes leads feel that you are more important and must be trustworthy.

That’s because of perception and having your roofing website show up at the top of their online search will make your look better and help you close more deals.

So how is roofing SEO done?

To achieve SEO for your roofing company requires a mix of steps from keywords research, link building, content creation and more.

What are keywords and how to use them for your SEO roofing?

Keywords are the search words your leads put in the search engine to find results for their needs. Some keywords are very competitive, so you want to stick to longtail keywords which are easier to rank for.

Of course, your keywords, even longtail keywords for your roofing website should be relevant to your services and area. Keywords research is a very important step to your roofing SEO.

Although there are basics steps for your roofing SEO, SEO and search engine requirements are always changing. This is why you need an expert to help your roofing company get more leads with online marketing and roofing SEO.

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March 29, 2019 0 Comments

3 Reasons Why You Absolutely Need SEO for Your Construction or Home Service Company

3 Reasons Why You Absolutely Need SEO for Your Construction or Home Service Company

SEO for your construction or home service company is a must to grow your business

You have heard of SEO, search engine optimization, and might have wondered if you need SEO for your construction or home service company. Before we dig in the top 3 reasons why you need SEO for your construction or home service company let’s make sure you understand what search engine optimization really is. It’s the practice of increasing the number of quality visitors to your optimized website by showing up in top rankings of search engines like Google, Bing, or Yahoo.

Research shows that websites on the first page of Google receive almost 95% of clicks, and studies show that results that appear higher up the page receive an increased click through rate (CTR), and more traffic. You have heard the saying “If you want to hide a dead body put it on page 2 of Google”.

Now that we are clear on what SEO is, here are the top 3 reasons you really need it.

1. SEO gets your contractor website found

You spent all this money on designing an amazing website for your construction or home service company, but what is the point if no one will see it? SEO helps people find your website 24/7 and if you have a converting website this will increase your leads and sales.

SEO is an important part to your leads buying cycle. Creating a website alone will not get you found online and create more business for your construction or home service company, so you need organic SEO to increase your ranking and chances.

2. SEO for your construction or home service company builds trust and credibility

SEO allows your website and brand to show up at the top of searches. By nature, we are wired to believe that because you showed up higher your construction or home service company must be important or the best.

So, when someone “Googles” information related to your industry, will you come up in the searches and increase your credibility?

A well-designed website for your construction or home service company that converts provides valuable information for leads to find you online. This process is a part of organic SEO for your construction company.

3. SEO for your construction or home service company attracts traffic and warm leads to your website

A WebVisible/Nielsen study in 2008 found that 86% of consumers use the Internet to find local businesses from which to buy offline. What does this mean for your construction or home service company?

SEO and online marketing isn’t only for companies with ecommerce who sell online, but it also converts for businesses who sell offline and in stores. It attracts warms leads who are looking for a specific service on your website.

You need SEO for your construction or home service company in order to grow your business. You cannot run a business in the digital age without online marketing and SEO is a big part of it. If you have a website and expect it to be found on its own it will not happen. Also, if you want to outrank and beat the competition you need SEO for your construction or home service company.