Improve your Rankings, Site Traffic & Leads with Roofing SEO

A roof is an important part of building or structure. You must adopt roofing SEO as an important part of your roofing business marketing strategy. SEO will give you a well designed and well-optimized website that will let your potential clients find you more easily. When you take up good Roofing SEO, you get benefits like-

  • Top Google ranking
  • Better search visibility
  • More site traffic and thus more leads and profit

We at Marketers for Contractors, keep in mind the business goals of our clients. We want to be your one-stop solution for all the Roofing marketing needs. Our experts in Roofers seo specialize in local SEO and paid ad campaigns.

roofing seo
For you
Who Do We Help

We help contractors, roofers, floorers, general contractors, home remodeling, and home service businesses get a constant flow of high paying jobs.

Get a FREE copy of our Contractor Website Cheat Sheet.
This checklist will help you identify what is missing from your current online marketing strategy and what you must focus on next to take your company to the next level. Start attracting qualified leads today!
Our Process
Our Roofing SEO Process

competitor analysisCompetitor analysis

  • Market analysis of your service area
  • Finding the local competitors that currently outrank you
  • Analyzing their keywords, monthly searches, site traffic etc in the local market.

google mu business pageGoogle My Business Page

  • Completing the correct Busines page details
  • Claiming Google Map Listing
  • Optimized backlinks from Google Business Page
  • Filling correct business hours and services on Business Page

seo contentHigh-quality site content

  • Keyword research to find how do users search for services related to yours
  • Creating and publishing good content for each page on your website
  • Optimizing the webpage content and CTA for SEO to increase conversions

seo trackingSEO Campaign Tracking

  • Keeping the track of keyword ranking, site traffic, and conversions
  • Keyword ranking for keywords
  • Keeping a track of top 3 competitors


Local Citations

  • Auditing existing local citations
  • Creating new citations
  • Managing and updating local business listings

pushing seo campaign

Enhancing the SEO Campaign

  • Optimizing the SEO Campaign
  • Establishing better pivotal points for the campaign to get the best results over time.

What is SEO and Why is online marketing for roofers important?

SEO or search engine optimization is the marketing strategy that will enhance your business. Your website will have better-optimized content with strategic use of keywords that will be related to your business.

Keywords are the terms with which the users search for businesses like you on search engines. Using the right keywords will also help to improve your site ranking on SERP. Roofing SEO will also improve your site navigation to make it more user-friendly and have engaging site content. Using the right related keywords in your site content will make sure that you rank above your competitors in the SERPs (search engine result pages).

plumber seo

ROI with Roofing SEO

The type and size of your business determine the revenue for your business. You should set up a realistic goal for your ROI that is achievable. Do not aim for too much that can disappoint you if you are not able to achieve it. At the same time, do not target to low that you are not able to explore your talent and abilities.

Any client that will hire you will also think of his ROI thus your website must give them an idea of what all do you have to offer your clients. A well-analyzed Roofing SEO plan will include a proper study of the budget.

custom seo services

How long does Roofing SEO take?

SEO takes time to show results. It may take up to 6 to 7 months to start showing significant results. This happens because it takes time for Google and other search engines to crawl your website. It also takes time to analyze your user behavior and interaction. Long work hours in your roofing SEO strategy will slowly start showing results.

An increase in the number of new customers will also affect the SERP ranking of your website.




The campaign for digital marketing for roofers

It is totally your decision that you want to do marketing for your business locally or nationally. With local marketing, you can focus the potential customers in your city or state who are in search for a local roofing company. Such customers will search for your like “roofer” or “roofer near me”. And you must focus on such local searches for roofers.

National marketing may include terms such as “roof repair” or “roof repair from hurricane”. This way you can reach such people in need of roofing services more easily. This depends on your business goals that whether you want to cater to local needs or national needs.

Assessing your roofing business website

The success of your roofing seo marketing campaign depends on the key performance indicators (KPI). You can determine these KPIs with factors such as user engagement, how long does user stay on your website and whether that site visitor converts into a business lead or not. KPIs, in general, are dependent on your business goals.

These will help you that what is going in your favor and what not. And whatever is not, you can make changes in your marketing campaigns to get the desired results. Some important KPIs to focus on can be-

  • New Clients
  • Organic Traffic
  • Keyword Ranking
  • Bounce Rate
  • Pages per Session

On-site optimization for Roofers

On-Site SEO tells you how well is your website designed for the best user experience. With good design, users and search engines can easily analyze what your website is all about and id it is relevant to the search query or not.

  • Choose the right keywords for your website so that the users can easily relate to your page for their search query.
  • Good website structure will make sure that your site is easily navigable and users can also visit other pages through interlinking.
  • Create custom content for each of your webpage.
  • Google Analytics is a tool that will allow you to monitor the traffic on your site.
  • Submit your sitemap to different search engines so that all the search engines can crawl and index your website.
  • Make sure your website has an SSL certificate so that any user data is safe.
  • The website speed should be such that the user does not has to wait for too long to access your site.

Off-site optimization for Roofing company

Off-site optimization is done to improve your ranking in SERPs by building links on some good authority websites. Make sure that your link building content relates to the local area in which you provide your local services. This way, your website relevance will improve.

  • Relevant link building will improve your site ranking on search engines.
  • Register your business on the best local citation websites.
  • Remove any bad or toxic links from your website.

Social Media services for roofers

The popularity of social media is known to everyone. It gives you immense opportunities to grow your online presence and get new clients. You can increase your site traffic. YouTube is a great platform for product promotion, demonstrations, or even tutorials.

The popularity and usage of social media present new opportunities for you to grow your online presence and attract new customers. It can help to increase your site’s traffic in an inexpensive and efficient way. A solid social media presence increases your brand recognition and brand loyalty and gives you a better chance to convert social media users into customers by engaging with them on their level.

social media
digital marketing for roofers
online marketing for roofers

Paid Advertising in Roofing SEO strategy

Paid advertising is a quick way to generate increased traffic for your roofing website. Social media platforms such as Facebook and Instagram, give you outstanding levels of audience targetting. You can present your offers, services or products in front of target clients so that you can convert them into customers. With the help of Google Adwords, you can get paid ads that will focus on the exact match user queries and search terms that match your business.

Every roofing SEO plan must have a paid advertising strategy. Whether you have an already existing PPC Campaign for roofers or need a new one for your business, we can do it all! For existing campaigns, we first run a PPC audit. We will bring to your notice what changes are needed to improve your PPC performance and ROI.


Content marketing for Roofing SEO services

You must have heard that content is king. But not many know that creating unique and excellent content is difficult. There are 2 ways in which content can be judged.

  • The first way to see if your content is able to motivate or instigate anyone to take an action
    The second way is to answer a question “Is this content compelling enough and share-worthy”?

You ask any business owner about his way to success, and his answer will always include “word of mouth”. Word of mouth is a free and highly effective way of marketing. People use social media very much to communicate with each other. You great and unique content can inspire many to start a conversation online. We will help to create an engaging, unique, and authentic content for your business.

Marketers for contractors can do the best Roofing SEO campaign for your roofing company. You can attract a wide range of clients for your business in your location. We will incorporate all the techniques mentioned above to get your business the best revenue and profit.

SEO does not give instant results. You will have to be patient for at least a week so that you can start seeing any improvement in ranking site traffic and the number of customers. We have extensive experience in carrying out successful SEO campaigns for many customers.

What Makes Us Different

  • Each of our clients gets a dedicated Account manager that takes care of business and SEO and serves as a guide.
  • Monthly Reports in detail on all our SEO services to understand where we started and where are we currently
  • A support team that comprises of an analyst, web designer, and a copywriter
  • You can access our analytics software to see the tracking data on your own
why are we different

Frequently Asked Question for Roofing SEO Services

The best marketing methods for a roofing Business are SEO, PPC, Content Management, Social Media Management, Website design, website development and much more. 

The best way to get maximum leads for your roofing business is to get a website made for it. After you have it, SEO and PPC are a great way to generate traffic for your site. SEO helps to improve your site authority over internet and PPC drives in the best-related traffic to your site.

You can improve your roofing business by generating ad campaigns for your website. Content marketing, social media marketing, re-designing your website, registering your business in local citations are all great ways to improve your business visibility.

Most of the people search on their mobiles for a local roofing business near them for emergency service using the internet. It is important that your business comes up in the search results for user queries on search engines. And for this, online marketing is the best way!

Results can never be guaranteed in SEO by any SEO company. This is because Google keeps on updating its Search algorithms every now and then. With these changes, the website ranks keep on changing over the internet. Any SEO company would do its best to cope up with these Algorithm changes. Also, there is no fixed time in which SEO will show its results. The results might be visible in 15 days or more than 2 months. The SEO strategy totally depends on the client budget

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