How to build a website for your construction or home service company that converts

You may already have a website for your construction or home service company, but it doesn’t convert or worst you have no website at all. Whether you believe you need a website for your construction or home service company or not is not important because facts do not lie and 85% of buyers search online for local services first.

However, having a website is not all that you need, it also needs to convert and sell for you. For a website to convert leads it needs to be well optimized.

Your website is your construction or home service company’s first impression online and should reflect your brand. The home page should have a clean and easy look that is simple to navigate through. It should explain leads what you do, who do you do it for, where you do it, and why you are different.

As a contractor, having a clear and distinct area on your homepage letting leads know what areas you serve is a major factor. The construction or home service industry is a local business and there is nothing more frustration for a lead then to try endlessly to locate your areas of service.

Make your website’s easy to navigate with a clear menu. Your website’s menu should highlight a page for each of your services. Not only will this help with your SEO but is will make your leads life a lot easier.

Make sure your website speaks to your ideal client. Great copy, content for your website is important to keep your leads interested so use words they understand and speak directly to their needs and how you can help them solve their problems.

Make it easy to contact you with CTA’s, call to actions.

CTA’s, call to actions, should be use throughout your website and should always be specific. Make it easy for your leads to contact you with bold and colored CTAs.

The top right of your website is a great spot for a “CALL US TODAY” CTA. Also having appointment setting forms on each page of your website for your construction or home service company is also very important.

Form will not only help leads contact you easily, but also will help you capture valuable contact information that will allow you to follow up with your leads at later times.

You should actively be requesting reviews and testimonials for your construction or home service company. These reviews should be displayed on your website to create trust for your leads.

A mix of reviews on major platforms as well as video testimonials will make your construction or home service company stand out from the competition and help you close jobs.

We are in a visual world, so “before” and “after” pictures of a job is great to make leads feel more at ease to use your company as their contractor.

Let your website bring value

Not all leads are ready to buy now or book you for a job. It is important to offer lots of information on your field that can answer your leads questions and concerns.

This will not only make you more valuable, but they will see you as an expert. Plus, the content is also great to help your website rank higher in the reach engines.

So, it’s not only important to have a website for your construction or home service company, but you need a website that converts visitors into warm leads and into clients. There is of course more to your website such as being responsive, meaning mobile friendly, its speed, or having correct URLs.

The point is a well design website for your construction or home service company helps your convert leads but also helps you rank higher in search engines.