Due to the complexity of internet marketing, finding out the most effective marketing methods for your roofing business is quite a daunting task.
We’re going to talk about the top marketing for roofing, so you can efficiently plan for your roofing website to maximize results. Here are the top internet marketing methods to increase your online presence.
3 Ways You Can Maximize Digital Marketing To Boost Your Roofing Company
Use the best practices of search engine optimization
Maximizing SEO gives you potential customers and drives traffic to your website. Using the best practices of search engine optimization makes your business grow by increasing ranking results.
Prospects are looking up for local services in the roofing industry, and being on the top of the search results gives you a winning edge against competitors. Most searchers don’t check out other pages, so using local SEO to your advantage increases sales and organic traffic.
Take this into consideration: The first page on the search results garners 34% of traffic, the lower you are on the page results, the lesser clicks your page gains.
Check out the three ways you can increase search rankings:
Keywords are the foundation of every marketing company, including roofing contractors. It’s the first and most crucial step in order to maximize your marketing campaign.
Conducting keyword research is a must, and for roof repairs and the likes, it’s best to focus on long-tail keywords, these contain three words or more as it’s effective marketing for roofers.
After selecting the best keywords for local search, it’s time to integrate them into the pages of your website. Keyword placement is everything, so make sure to have them on page titles, meta descriptions, and content headings.
Earn backlinks from authority websites, having backlinks indicates your business is trusted, which allows Google to see your value. The algorithm ranks you higher because it sees you as something that adds value.
Invest in pay-per-click (PPC)
Paid ads or paid solutions are always a great way to increase conversion rates. These are advertisements you can find at the top of organic listings. The good thing about this method is that you only pay the service when users click your advertisement.
PPC helps you generate leads as it only focuses on searchers who are interested in looking for roofing contractors, providing you with quality leads.
It doesn’t stray far from SEO, keyword research is essential for PPC. In addition, you have to put a maximum bid for the amount you’re prepared to pay every time a user opens your ad. It’s important to note that the price can be adjusted anytime.
Pay-per-click gives you the control to work with a budget you’re most comfortable with. You can either invest $100 or $1,000, depending on what fits with your business the most.
What’s more, it gives you control over the advertising campaign, so you have the power on the time when you want your ad to run and the length.
Another valuable marketing strategy is e-mail marketing, and it’s an effective way to convert prospects to customers. It gives you an opportunity to communicate directly with your prospects and deliver relevant content straight to their inbox.
Before you can start e-mail marketing, you need to grow leads, and there’s no better way to do that than by capitalizing on your website to grow your e-mail subscribers.
Set-up e-mail sign-up bars on your website, make sure to put them on your site’s header and footer. This allows for easier navigation for visitors.
You can use the e-mail pop-up method as well, this grabs the attention of your viewers, making them subscribe to your newsletters and e-mails.
Regularly send them content about your products, sales, and informative content on roofing. E-mail personalization is important as your audience is interested in your niche.
Work With Us
We specialize in helping roofing contractors get more clients using digital marketing, so you can focus more on your business operations.
Marketers for Contractors is a team of professionals with a proven track record in increasing revenue. We optimize your website with the use of the best SEO practices, maximizing your leads and online presence as a result.
Our goal is to make your company the go-to local roofing service in your area. We’re a cost-effective solution to all of your digital marketing needs.
Schedule an appointment for a free consultation!