Due to the complexity of internet marketing, finding out the most effective marketing methods for your roofing business is quite a daunting task.

We’re going to talk about the top marketing for roofing, so you can efficiently plan for your roofing website to maximize results. Here are the top internet marketing methods to increase your online presence.

3 Ways You Can Maximize Digital Marketing To Boost Your Roofing Company

Use the best practices of search engine optimization 

Maximizing SEO gives you potential customers and drives traffic to your website. Using the best practices of search engine optimization makes your business grow by increasing ranking results. 

Prospects are looking up for local services in the roofing industry, and being on the top of the search results gives you a winning edge against competitors. Most searchers don’t check out other pages, so using local SEO to your advantage increases sales and organic traffic. 

Take this into consideration: The first page on the search results garners 34% of traffic, the lower you are on the page results, the lesser clicks your page gains. 

Check out the three ways you can increase search rankings:

Keywords

Keywords are the foundation of every marketing company, including roofing contractors. It’s the first and most crucial step in order to maximize your marketing campaign.

Conducting keyword research is a must, and for roof repairs and the likes, it’s best to focus on long-tail keywords, these contain three words or more as it’s effective marketing for roofers.

Keyword Integration 

After selecting the best keywords for local search, it’s time to integrate them into the pages of your website. Keyword placement is everything, so make sure to have them on page titles, meta descriptions, and content headings.

Backlinks

Earn backlinks from authority websites, having backlinks indicates your business is trusted, which allows Google to see your value. The algorithm ranks you higher because it sees you as something that adds value.

Invest in pay-per-click (PPC)

Paid ads or paid solutions are always a great way to increase conversion rates. These are advertisements you can find at the top of organic listings. The good thing about this method is that you only pay the service when users click your advertisement.

PPC helps you generate leads as it only focuses on searchers who are interested in looking for roofing contractors, providing you with quality leads.

It doesn’t stray far from SEO, keyword research is essential for PPC. In addition, you have to put a maximum bid for the amount you’re prepared to pay every time a user opens your ad. It’s important to note that the price can be adjusted anytime. 

Pay-per-click gives you the control to work with a budget you’re most comfortable with. You can either invest $100 or $1,000, depending on what fits with your business the most.

What’s more, it gives you control over the advertising campaign, so you have the power on the time when you want your ad to run and the length. 

E-mail Marketing

Another valuable marketing strategy is e-mail marketing, and it’s an effective way to convert prospects to customers. It gives you an opportunity to communicate directly with your prospects and deliver relevant content straight to their inbox.

Before you can start e-mail marketing, you need to grow leads, and there’s no better way to do that than by capitalizing on your website to grow your e-mail subscribers.

Set-up e-mail sign-up bars on your website, make sure to put them on your site’s header and footer. This allows for easier navigation for visitors. 

You can use the e-mail pop-up method as well, this grabs the attention of your viewers, making them subscribe to your newsletters and e-mails.

Regularly send them content about your products, sales, and informative content on roofing. E-mail personalization is important as your audience is interested in your niche.

Work With Us

We specialize in helping roofing contractors get more clients using digital marketing, so you can focus more on your business operations. 

Marketers for Contractors is a team of professionals with a proven track record in increasing revenue. We optimize your website with the use of the best SEO practices, maximizing your leads and online presence as a result.

Our goal is to make your company the go-to local roofing service in your area. We’re a cost-effective solution to all of your digital marketing needs.

Schedule an appointment for a free consultation!

Roofing SEO to increase leads for your roofing business

What is roofing SEO and how can it help your business?

SEO for your roofing business will help grow more profitable and impact your bottom line. Roofing companies who embrace roofing SEO experience business growth with more roofing leads.

A well planned complete digital marketing campaign along with SEO will create a flow of leads for your roofing business that you might have not otherwise have.

Having a roofing website is one thing, but if no one can find it, it’s pointless; this is why you need SEO.

So, what is SEO roofing?

SEO stands for Search Engine Optimization, is the process of boosting your roofing website through organic search results. The increase of traffic with a well designed for conversion roofing website will help you receive more leads that are more qualified.

Organic SEO is a more natural way for your roofing website to rank in the search engines.

How are leads more qualified for my business with roofing SEO?

SEO for your roofing business will bring your roofing website to the top of the search engines so that when a potential lead searches for a roofing company they will find you. These leads are already searching for your roofing services, now all you need do is close them.

When your roofing website is optimized to converted and SEO friendly, it will show up to the top searches for your roofing services. 80% of internet users don’t look past the first page of results. What does it mean for your roofing business?

Well, if your roofing website doesn’t show of on the 1^st page of search engines like Google, your chances of acquire online leads are very slim. Also, showing up at the top of search engines makes leads feel that you are more important and must be trustworthy.

That’s because of perception and having your roofing website show up at the top of their online search will make your look better and help you close more deals.

So how is roofing SEO done?

To achieve SEO for your roofing company requires a mix of steps from keywords research, link building, content creation and more.

What are keywords and how to use them for your SEO roofing?

Keywords are the search words your leads put in the search engine to find results for their needs. Some keywords are very competitive, so you want to stick to longtail keywords which are easier to rank for.

Of course, your keywords, even longtail keywords for your roofing website should be relevant to your services and area. Keywords research is a very important step to your roofing SEO.

Although there are basics steps for your roofing SEO, SEO and search engine requirements are always changing. This is why you need an expert to help your roofing company get more leads with online marketing and roofing SEO.