March 11, 2020 0 Comments

Top 3 Internet Marketing Methods for Roofing Companies

Due to the complexity of internet marketing, finding out the most effective marketing methods for your roofing business is quite a daunting task.

We’re going to talk about the top marketing for roofing, so you can efficiently plan for your roofing website to maximize results. Here are the top internet marketing methods to increase your online presence.

3 Ways You Can Maximize Digital Marketing To Boost Your Roofing Company

Use the best practices of search engine optimization 

Maximizing SEO gives you potential customers and drives traffic to your website. Using the best practices of search engine optimization makes your business grow by increasing ranking results. 

Prospects are looking up for local services in the roofing industry, and being on the top of the search results gives you a winning edge against competitors. Most searchers don’t check out other pages, so using local SEO to your advantage increases sales and organic traffic. 

Take this into consideration: The first page on the search results garners 34% of traffic, the lower you are on the page results, the lesser clicks your page gains. 

Check out the three ways you can increase search rankings:

Keywords

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Keywords are the foundation of every marketing company, including roofing contractors. It’s the first and most crucial step in order to maximize your marketing campaign.

Conducting keyword research is a must, and for roof repairs and the likes, it’s best to focus on long-tail keywords, these contain three words or more as it’s effective marketing for roofers.

Keyword Integration 

After selecting the best keywords for local search, it’s time to integrate them into the pages of your website. Keyword placement is everything, so make sure to have them on page titles, meta descriptions, and content headings.

Backlinks

Earn backlinks from authority websites, having backlinks indicates your business is trusted, which allows Google to see your value. The algorithm ranks you higher because it sees you as something that adds value.

Invest in pay-per-click (PPC)

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Paid ads or paid solutions are always a great way to increase conversion rates. These are advertisements you can find at the top of organic listings. The good thing about this method is that you only pay the service when users click your advertisement.

PPC helps you generate leads as it only focuses on searchers who are interested in looking for roofing contractors, providing you with quality leads.

It doesn’t stray far from SEO, keyword research is essential for PPC. In addition, you have to put a maximum bid for the amount you’re prepared to pay every time a user opens your ad. It’s important to note that the price can be adjusted anytime. 

Pay-per-click gives you the control to work with a budget you’re most comfortable with. You can either invest $100 or $1,000, depending on what fits with your business the most.

What’s more, it gives you control over the advertising campaign, so you have the power on the time when you want your ad to run and the length. 

E-mail Marketing

Top 3 Internet Marketing Methods for Roofing Companies 3Another valuable marketing strategy is e-mail marketing, and it’s an effective way to convert prospects to customers. It gives you an opportunity to communicate directly with your prospects and deliver relevant content straight to their inbox.

Before you can start e-mail marketing, you need to grow leads, and there’s no better way to do that than by capitalizing on your website to grow your e-mail subscribers.

Set-up e-mail sign-up bars on your website, make sure to put them on your site’s header and footer. This allows for easier navigation for visitors. 

You can use the e-mail pop-up method as well, this grabs the attention of your viewers, making them subscribe to your newsletters and e-mails.

Regularly send them content about your products, sales, and informative content on roofing. E-mail personalization is important as your audience is interested in your niche.

Work With Us

We specialize in helping roofing contractors get more clients using digital marketing, so you can focus more on your business operations. 

Marketers for Contractors is a team of professionals with a proven track record in increasing revenue. We optimize your website with the use of the best SEO practices, maximizing your leads and online presence as a result.

Our goal is to make your company the go-to local roofing service in your area. We’re a cost-effective solution to all of your digital marketing needs.

Schedule an appointment for a free consultation!

June 11, 2019 0 Comments

What is roofing SEO and how can it help your business?

Roofing SEO to increase leads for your roofing business

What is roofing SEO and how can it help your business?

SEO for your roofing business will help grow more profitable and impact your bottom line. Roofing companies who embrace roofing SEO experience business growth with more roofing leads.

A well planned complete digital marketing campaign along with SEO will create a flow of leads for your roofing business that you might have not otherwise have.

Having a roofing website is one thing, but if no one can find it, it’s pointless; this is why you need SEO.

So, what is SEO roofing?

SEO stands for Search Engine Optimization, is the process of boosting your roofing website through organic search results. The increase of traffic with a well designed for conversion roofing website will help you receive more leads that are more qualified.

Organic SEO is a more natural way for your roofing website to rank in the search engines.

How are leads more qualified for my business with roofing SEO?

SEO for your roofing business will bring your roofing website to the top of the search engines so that when a potential lead searches for a roofing company they will find you. These leads are already searching for your roofing services, now all you need do is close them.

When your roofing website is optimized to converted and SEO friendly, it will show up to the top searches for your roofing services. 80% of internet users don’t look past the first page of results. What does it mean for your roofing business?

Well, if your roofing website doesn’t show of on the 1st page of search engines like Google, your chances of acquire online leads are very slim. Also, showing up at the top of search engines makes leads feel that you are more important and must be trustworthy.

That’s because of perception and having your roofing website show up at the top of their online search will make your look better and help you close more deals.

So how is roofing SEO done?

To achieve SEO for your roofing company requires a mix of steps from keywords research, link building, content creation and more.

What are keywords and how to use them for your SEO roofing?

Keywords are the search words your leads put in the search engine to find results for their needs. Some keywords are very competitive, so you want to stick to longtail keywords which are easier to rank for.

Of course, your keywords, even longtail keywords for your roofing website should be relevant to your services and area. Keywords research is a very important step to your roofing SEO.

Although there are basics steps for your roofing SEO, SEO and search engine requirements are always changing. This is why you need an expert to help your roofing company get more leads with online marketing and roofing SEO.

March 31, 2019 0 Comments

How to create a simple process to get reviews for your construction or home service company

How to create a simple process to get reviews for your construction or home service company

Reviews for your construction or home service company will built trust and increase sales

Use reviews for your construction or home service company to build trust and credibility as well as testimonials. If you do not have reviews for your construction or home service company nor testimonials, you are losing out on leads who want to feel certain they are making the right decision by hiring you.

Online reviews can be established on social media platforms, industry website like Angie’s and Google. However, testimonials can be in the form of text or videos which are used for your website and marketing materials.

The best way to accomplish this is to create a system to request reviews and testimonials to grow your construction or home service business.

1. Contact all your customers

Create a contact list of all pasts and current customers with all their information. Put together a simple email thanking them for their business and that you need their help. Explain that you are trying to grow your online reputation and would appreciate them taking the time to give you a positive review. Make it simple for them by linking the reviews sites and thank them for their support.

2. Create a system

Your system will be the same concept where you create an email template that you can email automatically as you enter the contact’s information. You can use your Mailchimp, Constant Contact, or whatever email provider you choose. It is event better to set up a full email series with reminders in case your clients missed your first request.

Another idea is to create a postcard with the same information you put in the email including the website they can go on to leave you the review or just write a testimonial the technician can take back with them.

Today with smartphones, it is also easy for your technicians to record quick testimonials of happy clients after a job is completed.

Giving the clients options on how they want to proceed is a great way to make sure they fulfill the task. Also, both ways can be done by your technicians as they leave the job sites. Creating this system will get you constant reviews and testimonials while increasing trust with prospects and increase online ranking.

3. Leverage technology

You can find apps that allow you to update these reviews to your website live. Also, another great app is one that will track your technicians’ location while on a site job and send that information back to the search engine. This will create online tracking which will help you increase your local activity and help you rank in local searches like on Google.

Creating an ongoing system is the best way to get constant reviews for your construction or home service company and testimonials. This will set you apart from the competition and help you rank higher in online searched, therefor increasing lead generating and sales.

Business people working on a laptop in a meeting
March 31, 2019 0 Comments

How to build a website for your construction or home service company that converts

How to build a website for your construction or home service company that converts

A website for your construction or home service company will help you get more leads if well optimized

You may already have a website for your construction or home service company, but it doesn’t convert or worst you have no website at all. Whether you believe you need a website for your construction or home service company or not is not important because facts do not lie and 85% of buyers search online for local services first.

However, having a website is not all that you need, it also needs to convert and sell for you. For a website to convert leads it needs to be well optimized.

Design and navigation

Your website is your construction or home service company’s first impression online and should reflect your brand. The home page should have a clean and easy look that is simple to navigate through. It should explain leads what you do, who do you do it for, where you do it, and why you are different.

As a contractor, having a clear and distinct area on your homepage letting leads know what areas you serve is a major factor. The construction or home service industry is a local business and there is nothing more frustration for a lead then to try endlessly to locate your areas of service.

Make your website’s easy to navigate with a clear menu. Your website’s menu should highlight a page for each of your services. Not only will this help with your SEO but is will make your leads life a lot easier.

Make sure your website speaks to your ideal client. Great copy, content for your website is important to keep your leads interested so use words they understand and speak directly to their needs and how you can help them solve their problems.

Make it easy to contact you with CTA’s, call to actions.

Call to actions

CTA’s, call to actions, should be use throughout your website and should always be specific. Make it easy for your leads to contact you with bold and colored CTAs.

The top right of your website is a great spot for a “CALL US TODAY” CTA. Also having appointment setting forms on each page of your website for your construction or home service company is also very important.

Form will not only help leads contact you easily, but also will help you capture valuable contact information that will allow you to follow up with your leads at later times.

Build trust with reviews and testimonials

You should actively be requesting reviews and testimonials for your construction or home service company. These reviews should be displayed on your website to create trust for your leads.

A mix of reviews on major platforms as well as video testimonials will make your construction or home service company stand out from the competition and help you close jobs.

We are in a visual world, so “before” and “after” pictures of a job is great to make leads feel more at ease to use your company as their contractor.

Let your website bring value

Not all leads are ready to buy now or book you for a job. It is important to offer lots of information on your field that can answer your leads questions and concerns.

This will not only make you more valuable, but they will see you as an expert. Plus, the content is also great to help your website rank higher in the reach engines.

So, it’s not only important to have a website for your construction or home service company, but you need a website that converts visitors into warm leads and into clients. There is of course more to your website such as being responsive, meaning mobile friendly, its speed, or having correct URLs.

The point is a well design website for your construction or home service company helps your convert leads but also helps you rank higher in search engines.